Restaurant trade runs of choice of its potential customers. There are typically two types of customers visiting a specific restaurant; some customers are regular visitors and some visit occasionally. The regular visitors are potential customers which are more important because most of them either submit positive feedback about food and service or they recommend their family, friends and associates to visit this restaurant specifically which creates some occasional visitors. The occasional visitors sometimes become regular visitors in future when they have good experience of restaurant menu and service.
Positive and negative feedbacks of restaurant service
The online customer reviews are very important for restaurants and food chains, but most companies dislike negative customer feedbacks because adverse comments spoil their image and downs rating. In fact, negative customer feedbacks are helpful in effecting improvements for future business growth, but very few understands the importance of negative feedbacks. Best would be to focus more on negative feedbacks rather than on positive ones. It provides restaurateurs with insight to improve their food, services and overall customer experience. However, customer experience can be better judged by a blend of positive and negative feedbacks.
Sonic’s style of customer survey
Most restaurants and eateries avoid negatives and resorts to practice of buying fake positive feedbacks for online reviews. Sonic has a different example which believes in genuine feedbacks from honest customers. Sonic encourages customers for filling talktosonic survey, to understand what its customers think about Sonic’s food and service. Sonic pays for the value its customers’ efforts by rewarding them with redeemable free sonic coupon. The survey can be submitted on www talktosonic com to get a free coupon which can be redeemed against a free drink during the next visit. This is a way to incite more customers to participate in Sonic surveys which they can select on Sonic’s website, and enjoy with a reward of filling a survey form.