Great leadership qualities of Blake Orlandi

Blake Orlandi is the Chief Operating Officer (COO) of Book of the Month Club.  Founded in 1926, Book of the Month Club is a subscription-based e-commerce service that offers subscribers a curated selection of five new hardcover books each month to select at discounted prices.

The subscription-based e-commerce market is enjoying tremendous growth, with companies like Dollar Shave Club, Birchbox, BarkBox, and others disrupting traditional retail with savvy, direct to consumer marketing – often via social media.

According to Shopify, between 2011 and 2016, sales among the largest retailers in the ecommerce subscription market rose from $57 million to $2.6 billion.  Between 2013 and 2016, visits to top subscription box websites increased 2,963% from 722,000 to 21.4 million

At one time, Book of the Month Club boasted over 550,000 monthly subscribers, but over time, especially in the 1990s and 2000s as the Internet upended the publishing industry, subscriber growth declined and the company’s print mail marketing proved costly and inefficient.

Book of the Month Club CEO John Lippman and Blake Orlandi saw an opportunity to turn around the Book of the Month Club, which enjoyed great brand name recognition, but needed a reboot to compete effectively.

Blake Orlandi received his MBA from Harvard Business School and his experience at Deloitte Consulting and Evergreen Copyrights, where he led the M&A and business development team at the music publishing startup, gave him many of the important tools he would need to help lead the turnaround.


How Blake Orlandi and Book of the Month Club Beat the Odds

According to a recent Small Business Advocate survey, ‘about two-thirds of business survive 2 years in business, half of all businesses will survive 5 years, and one-third will survive 10’.  Success in business requires some luck, but it also requires meticulous planning, making financially wise choices, and assembling a talented team of dedicated professionals.

Despite the many odds facing a business, Book of the Month survived the Great Depression, World War II, and many more social, political and economic upheavals and with John Lippman and Blake Orlandi at the helm, book lovers everywhere can look forward to another century of thoughtfully curated monthly selections. Blake Orlandi is a frequent guest speaker at industry events, such as SUBCOM, one of the top 2018 marketing conferences helping marketing professionals, regardless of the industry, succeed with subscription-based commerce.

A Bright Future

As COO of Book of the Month Club, Orlandi helps manage a team of 45 talented individuals that are all executing at a very high level.

The management team sees a bright future ahead for the subscription-based industry and especially for Book of the Month Club.


How Would the SHSU graduate See the Traditional Class Ring

Sam Houston State University (SHSU) is the third oldest educational institution in the State of Texas in the United States. The university campus was home to Austin College, attended by Sam Houston, an important leader of the Texas Revolution (Houston). SHSU class ringThis public University of the Texas State was historically named after this great personality who also served as the 1st and 3rd president of the Republic of Texas.

The ring tradition of SHSU

The SHSU class ring created in 2003, after 24 years of founding of the Sam Houston State University, got the official status from the university, and the SHSU organized its first official ring ceremony to celebrate the new tradition in 2004. The event to celebrate ring ceremony that is organized amid the Fall Semester annually is a gathering of a graduating student, his or her family, recognized alumni, and college delegates to honor the students’ achievements. SHSU class ringThe ring spends the night at the Sam Houston Memorial Museum in Sam Houston’s home as a mark of respect to understudies who have taken part in the ring Tradition.

What the SHSU class ring symbolizes

The carefully designed SHSU class ring symbolizes important aspect of education at the SHSU. The year 1879 and student’s year of graduation are engraved on one side of the ring, and Austin Hall, one of the oldest buildings used by an educational institution, makes the glory of other side of the ring. The letters “SH” and a star, representing the State of Texas, is included in the heart of ring. The word “Honor” is cast around the band on the inside of the ring. This band imitates the ring, Sam Houston’s mother gave him on his joining U.S. Army. The students wear the ring so that the school name face them upon graduation. The graduates can face the ring the other way, in order to reflect that they are now prepared to take on the world.